Amway’s ‘Who Cares Challenge’ Honors Young Agents of Change

Amway Who Cares Youth LeadershipBack in January I wrote about Amway sponsoring an event called WeDay, designed to reward and empower the younger generation as agents of change in their community.

For WeDay Minnesota happening October 8th, Amway is sending five winners, each accompanied by a parent, to this life-changing event. All travel and accommodations are included.

In addition, Amway is rewarding  $10,000 to each of 10 winners for them to donate to a non-profit organization of their choice.

All prizes are through a contest, called Who Cares Challenge, which is open to those in the U.S. and Canada between the ages of 13 and 22 who have given back to their community either by volunteering or creating their own program.

When I was growing up, I never even heard about community volunteerism, let alone took part. The first I heard and (barely) participated, was in college through my sorority, Kappa Delta.

Many times I have heard Amway Diamonds with World Wide DreamBuilders say to adults like me, who weren’t taught this as children or as teens, “Take your eyes off yourself and put them on other people.”

It’s such a simple concept, but putting it into action takes guidance along with an awareness of our natural tendency toward self-centeredness.

Giving young people an alternative to their self-involvement, which has hit an all-time crazy high with social media like Facebook and Instagram, is desperately needed.

me-me-meRather than posting photos of themselves in that new shirt, or “awesome” pose in their bathroom mirror, how about photos of the local park they helped clean up?

Or the children for whom they are raising money to help find a cure for their disease? Or those whose lives were saved because of their service to fight teen suicide?

The 100 semifinalists of the contest are determined by popular vote. Until June 5th, you can vote daily for as many submissions as you want.

So even though my kids are too young to enter the contest this year, we will participate by reviewing the entries and voting. And in the process, my children will be exposed to a world where kids just like them are helping others and changing lives.

Leave a Reply

Your email address will not be published. Required fields are marked *