Do You Know Your Entrepreneurial DNA?

BOSI quadrantToday, there is a mountain of tools and resources to help entrepreneurs. And yet the failure rate is the same as it was 50 years ago.


In a recent  TED talk, Joe Abraham addresses this issue by asking and exploring the question: Are all entrepreneurs the same?

If the answer is obviously “no,” he asks, then why do we treat all those wanting to be entrepreneurs the same? Why do we assume that what worked for one entrepreneur will work for all entrepreneurs?

This one-size-fits-all approach, he asserts, suppresses true entrepreneurial capacity.

His talk is based on interviews with more than 1,000 entrepreneurs and those who are entrepreneurially minded. With humor and practical examples, he identifies and explains four basic “entrepreneurial DNAs.”

* Builder
* Opportunist
* Specialist
* Innovator

It reminds me of the four temperaments, described in the book Personality Plus.

And just as knowing your temperament, both the positives and negatives, is helpful and empowering in all aspects of your life, so is being attuned to your entrepreneurial DNA, especially when it comes to business.

Trying to be someone we are not is an exercise in frustration and futility. But when we identify where we are lacking, we can work on those areas internally and/or we can seek out and partner with those whose strengths are our weaknesses.

Enjoy this video of his talk–it could be a game-changer:


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