In my last post, I wrote about Amway critic Steve Nakamura.
Since 2004, he has hidden behind the alias of “Joecool,” among other false names. While Mr. Nakamura’s real identity has been known for some time, David Steadson of The Truth About Amway recently took that truth to the next level.
Through his excellent research, David laid out ample proof that Steve Nakamura and Joecool are one and the same.
At the same time, David underscored the fact that Mr. Nakamura uses a variety of online pseudonyms to create a wide spectrum of false impressions—a long-running, plain-as-day truth that Mr. Nakamura continues to deny.
The man with a seemingly endless lineup of false names is a liar, so that denial is consistent for someone with his pants so much on fire.
So, why should any of this matter to an Amway Independent Business Owner? The answer is simple: by pouring on so much libel and innuendo (amid an occasional sprinkle of truth), Mr. Nakamura is bent on damaging your business and its ability to attract new IBOs.
Consequently, being savvy to Steve Nakamura and his tactics—and making sure those with whom you share the business opportunity are likewise aware—is an important tool in your business-development efforts.
However, as with any tool, it’s crucial that you know how to use it. A knife can do wonders on a watermelon, but if you misuse it, you won’t get the job done and worse, you could end up hurting yourself.
In a nutshell, here’s why I wrote about Steve Nakamura, aka “Joecool”:
*So that you know some relevant truths about the person behind the vast majority of the negative online about Amway, including his (lack of) character and (lack of) integrity.
A relevant fact to consider: he has hired illegal prostitutes and has participated on vulgar sites like World Sex Guide—then, of course, lied extensively about it. You can read up on the saga (without going to the sex site) here on The Truth About Amway.
*So that you could question why he has created multiple personas as he hides behind his keyboard.
Over 15 years ago, for less than one year, Mr. Nakamura had an Amway business. Then, almost a decade later, he started a relentless comment-and-blogging campaign. As of 15 months ago, he was up to over 6,500 posts that spew negative about Amway and its IBOs, and he has added thousands more since then.
What is the mental stability of someone who fits this description? What is the condition of his heart and soul? Is this a person you’d want to influence you? Your spouse? Your children?
*So that you, and those with whom you share the Amway business opportunity, are more equipped to “consider the source.”
With regard to Mr. Nakamura’s commentaries, ask any prospective IBO why they would give credit to a faceless blogger, who has been proven a liar, instead of the facts from credible sources that you share with them.
I did not draw attention to this Amway critic so that you could read more than you need to about him or attempt to engage him in any meaningful way. And even more importantly, my intent in pointing to the unmasking of Mr. Nakamura was not so you would visit his sites and have a bunch of sewage dumped into your head.
Please hear me and save yourself lots of time and your good attitude: I am speaking from experience.
In June 2007, I became part of the Amway Internet conversation. For the next three years, I engaged the critics as I spent countless hours attempting to reason with them, to give counter viewpoints, and to understand them.
When I finally realized that trying to have any reasonable conversation with any of the critics is not only fruitless, but maddeningly frustrating, I stopped visiting their “turf.”
By then, although I have enjoyed a positive experience with my Amway business and the people I work with, I had grown increasingly negative and cranky in my everyday life. So when your business colleagues tell you not to read the “bathroom walls of the Internet,” their motive very likely isn’t to hide stuff from you.
Instead, if they’re like those around me, they are trying to protect you. Any time you consume large quantities of negative and doubt, it’s extremely hard to remain positive—not only about the Amway business, but anything at all.
By now, especially if you’ve got the real scoop on Mr. Nakamura, you surely recognize that people writing such garbage offer a kernel of truth, to make something seem plausible, but then they twist and pervert it.
Critics do not care about you. Their desire is to do you harm and, as you can see from the extreme steps that Mr. Nakamura has taken over the years, they will stop at nothing. Their only power is in their ability to deceive.
So please don’t get sucked into the dark world that is the domain of Mr. Nakamura and other anti-Amway zealots. Instead, be educated about your sources, guard yourself, and educate others.