University of Success, Part 1: How to Fashion Your Own Brand of Success

success through perseveranceThe foundation of success isn’t one victory after another—it’s repeated failure.

But not just failure. In spite of those setbacks, it’s perseverance that enables you to develop the character and other attributes necessary for success.

That message is at the heart of “How to Fashion Your Own Brand of Success,” the second of 50 lessons in Og Mandino’s University of Success. Excerpted from Howard Whitman’s “Success Is Within You,” the passage explores the struggle that accompanies the path to success:

“…a successful life will have its days or even years of failure. It will certainly have its moments of utter washout. These are not blights upon such a life but merely the inevitable failings which bear testimony to the fact that success isn’t easy.”

That character-building process comes to mind whenever an individual or couple in World Wide DreamBuilders attains the level of success known as Diamond in the Amway business. When it happens, their growth is cause for a huge celebration at Free Enterprise Days.

This fall, when Dean and Marcie Whalen are recognized on a Free Enterprise Days stage for becoming WWDB’s latest Diamond Independent Business Owners, they will epitomize the same truth that has carried through for so many other leaders, from Ron and Georgia Lee Puryear to Leslie Wolgamott to Bill and Sandy Hawkins.

Dean Marcie Whalen WWDB

Dean and Marcie Whalen, new Amway Diamonds.

Here is the gist of it: the mark of their success is not what they get from the personal and business journey that they have experienced, but who they have become through it all. And who they have become, as with every other WWDB Diamond, is due in large part to their willingness to persist in the face of adversity.

Whitman addresses that theme with this statement: “In growing up each of must learn sooner or later that every day isn’t Christmas, and so in courting success we must learn, too, that every effort cannot be crowned with glory.”

To give you more of a taste of “How to Fashion Your Own Brand of Success”, let me close with these other excellent nuggets that I highlighted during my first reading of it:

“The trouble comes when we try to fashion our success to the outside world’s specifications even though these are not the specifications drawn up in our own hearts. For whom are we succeeding, for ourselves or for somebody else? Success, if it is to be meaningful, must be a personal thing.”

“…success and the price of it coexist as an inseparable whole.”

“Success must be enjoyed. It may be won with tears but it must be crowned with laughter.”

Related posts:

Urban Prep-We Believe

WWDB Book Recommendation: Success! The Glenn Bland Method

Know Thyself: Goal-Setting, 24 Hours at a Time 


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